…they read what interests them, and sometimes it’s a blog.
Howard Luck Gossage almost said that. Actually, what he said was, “People don’t read ads, per se. They read what interests them and sometimes it’s an ad.”
Gossage was a genius. He created ads like this one:
Pretty good ad, right? You’re damn right it is. And if there were more ads like it today, people would be less likely to turn the page, change the channel, and drive past without so much as a glance.
Why is intelligent advertising so hard to come by? Well, I think I know the answer. [What were the odds?] It’s because advertisers think that you’re stupid. Really stupid. Like, Rain Man-Forrest Gump stupid. Peter Boyle-doing-Frankenstein-singing-“Puttin’-on-the-Ritz” stupid. And the reason they think you’re stupid is because no one has told them that they’re wrong. It’s also Rupert Murdoch’s fault, but then so are “American Idol,” “In Living Color,” and “90210.” For which, he should be playing Scrabble™ in the rec room at Attica Correctional Facility, with a shiv tucked away in his sock just in case his cellmate decides he looks like Mamie Van Doren — which, by the way, he does.
[Rupert Murdoch, above]
But you’re not stupid are you? You’re actually pretty damn smart. And without making it sound like I’m trying to get you into bed, you’re pretty damn attractive, too. [But, uh, you’re gonna get that thing fixed, right?]
My point in all of this is… is… well… this:
We accept too much in the way of mediocrity. Our airwaves and highways and newspapers are chock-full of it. Networks are convinced you can only handle bite-sized portions of information. And it’s troublesome when the majority of our population gets its most accurate political information from comedians.
I suggest an intellectual revolution.